As a musician, consistent marketing is key for a successful career. Exposing your work on multiple platforms will identify and target a fanbase that supports your specific artistry. We know every single person has a unique set of apps that they use on their device, the real question is, how can your music reach them all? A proven method is uploading your music on major streaming services such as Spotify. Not only will you reach a wider audience (currently at 615 million users), but the exposure alone will increase your visibility as an artist.
Here at pointblank Music School, we help talented individuals like you turn their passion into a successful career. If you’re interested in learning more, be sure to check out our music business programs available at our L.A., London, and Online campuses! Alright, join us as we spill the beans on how to promote your music on Spotify, the go-to platform for music lovers worldwide. 
Here are some ways to promote your music on Spotify:
1. Optimize your artist profile
Make sure your profile is complete and up-to-date, including a profile picture, bio, and links to your social media accounts. When your artist profile is completely updated with all of your information, people can find you more easily, know more about you, and find you on social media platforms.
2. Utilize playlists
Submit your music to relevant playlists, both official and user-generated, and try to get featured in as many playlists as possible. Being a part of other playlists helps you gain recognition. Many Spotify users listen to existing playlists or search other people’s playlists for new music. This is a great way to have your music get discovered.
3. Engage with your fans
Use Spotify’s built-in messaging and commenting tools to engage with your fans and build a community. The more you engage with the Spotify community and your fans, the more recognition you will gain and people are more likely to like your page and listen to your music. When engaging with your fans you should promote your music and encourage people to hit the like button on your music and add your songs to their playlists.
4. Collaborate with other artists
Collaborating with other artists can help you reach new audiences and build relationships with other industry professionals. Collaborating with other artists that have a big following can be useful in promoting your own music and gaining more followers yourself. Combining your followers and fans with another artist’s followers and fans increases your chances of getting more listeners on your music and visits to your Spotify page.
5. Advertise on Spotify
Consider running a Spotify Ads campaign to reach more potential fans and drive more streams to your music. Spotify offers different advertising options that you may want to consider looking into if you want to go down that route. Another idea is to advertise on social media.
6. Utilize social media
Promote your music on social media and encourage your fans to follow you on Spotify. By advertising your music on social media, you are more likely to get more monthly listeners and a larger following in general. Boosted posts on social media are also a good way to promote your music. For example, if you have a new song coming out, make a post about it on your Instagram and put some money into boosting the post. You can even adjust your target audience so that you target a certain age demographic, location, people who like a specific kind of music or often like a similar type of artist, etc.
7. Offer exclusive content
Offer exclusive content such as early access to new releases to your fans on Spotify to keep them engaged and coming back for more. Going this route can be effective since people always feel more special when they find out something is exclusive. People are more willing to enter in a contest or something of the sort if they know they are going to get a reward for doing so. People like to feel elite and exclusive and this is a good way to help make that happen.
8. Partner with music blogs and websites
Partner with music blogs and websites to get your music reviewed and feature in their playlists. Many music blogs such as Ones To Watch or Grimy Goods, feature up and coming artists. Grimy Goods specifically discusses the LA area so if you are an artist in LA, you definitely want to partner with pages such as these. Having an article written on you or doing an advertisement with music blogs and websites is great exposure and will surely help you gain more recognition. It’s important to link your music to the article or ad as well.
Congratulations, you’re now armed with valuable knowledge on how to promote your music effectively on Spotify. Remember, building a successful music career takes dedication and continuous effort. If you’re itching to dive deeper into the world of music, be sure to explore our music production, singing, and songwriting programs, both offered at our L.A. and London campuses. Are you ready to make your mark on Spotify? The world is waiting to hear your incredible music!
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