In the ever-evolving landscape of the music industry, aspiring artists and producers often find themselves faced with the question, “Do I need a manager?” To shed light on this important topic, we at Music Futures, our annual careers event, hosted a thought-provoking panel on this very topic.
The panelists, consisting of industry experts, shared their valuable insights on various aspects of artist management. Moderated by Frank McWeeny, a pointblank Lecturer and Radio Presenter and Producer, the panel included Eric Hunter from the Music Managers Forum, Cleo Amedume from Do Music, Angela Mastronardi from Sony Music Publishing, and Atlanta Cobb from Landed Management Co.
One of the central themes discussed by the panelists was the true essence of a music manager’s role. The panelists unanimously emphasized that a manager is much more than just a business partner. They serve as a supportive figure, acting as a crucial bridge between the artist/producer and the industry. Managers play a pivotal role in shaping an artist’s career, offering guidance, strategic planning, and networking opportunities to help them navigate the complex music landscape. If you’re eager to delve deeper into the world of music management and aspire to manage the next superstar, pointblank offers a Music Industry Management degree course that could be the perfect fit for you. This comprehensive program includes modules such as ‘Music Publishing’ and ‘The Live Music Industry’, equipping you with the knowledge and skills necessary to thrive in the dynamic music business.
When considering new artists to work with, the panelists highlighted the importance of identifying both green and red flags. Green flags for the panel were good energy, professionalism, a strong work ethic, and a genuine willingness to hustle and put in a lot of effort. Red flags, on the other hand, included a lack of commitment, unrealistic expectations, and overstepping boundaries with their management. By recognizing these indicators, managers can make informed decisions about potential partnerships.
The panelists finally touched upon the often-asked question of how managers are compensated for their work. While the specifics can vary, the general consensus was that most managers still earn a percentage of the artist’s earnings, usually sitting at 20%. This arrangement aligns the manager’s success with the artist’s success, creating a mutually beneficial relationship. Additionally, it was emphasised that a well-drafted contract and a knowledgeable lawyer is essential to establish clear expectations and protect the interests of both parties involved.
At pointblank, we recognize the significance of providing a comprehensive education in the music industry. Our degree courses go beyond music production and sound engineering, offering a diverse curriculum that covers essential topics discussed in this panel, including contracts and securing business deals. By immersing our students in these crucial aspects, we aim to equip them with a well-rounded understanding of the intricacies of the music business. Whether you have aspirations of becoming an artist, manager, or industry professional, our wide range of courses ensures that there is something tailored to your specific interests and career goals. You can learn more about what we offer on this page.
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